Rome Wasn’t Built in One Day and Neither Was (Part 1)

 So, how on earth do I write a blog about the creating of the new Bosca web site?  So many pieces and parts, so many people involved, so many hours spent…  I will start by just telling you what it was like from the wife’s perspective…

The boys and I never knew who was coming to dinner, Dr. Jeckel  or Mr. Hyde…that was the question.  I remember Chris in Michigan this summer sitting in a rocker on our front porch working on copy and having a blast!  “This is one of the reasons I love what I do” he said.  Hummmm, then the next day (or even that afternoon) “We will never get this done, there are thousands of photos to be taken, and hours and hours of copy to be written awwwwww!”  We would then go for a swim or to walk Hugo and Lucca and then it would be back to the rocker.  There were nights when I would roll over at 2am, 3am, or 4am and there would be no Chris.  I would tip toe out to the kitchen and see his office light on.  Lost sleep, a few gray hairs, a little snippy at the wife and Mario and Nicholas some evenings but in the end Chris did as Chris does…he kept at it.  The best part of the process for me was seeing everyone working together so well and supporting each other.  Bosca really is a great place to work and a fantastically talented team of people.


What I learned:  Next time someone suggests rebuilding the website get out of the building fast.  They are crazy, dangerous people.  Don’t believe anything they say.  They will tempt you and tell you things that you want to believe.  These people are the Sirens on the Rocks.  Beware.

I do remember sitting on my mom’s porch for hours working on copy for product and product detail shot descriptions.  Sun goes up… sun goes down.

Filming bag videos with Oliver – looking at the pile of bags wondering if we would ever be done (but then seeing the results after Oliver’s editing and feeling like Santa Clause had just made a visit to the building).

WONDERING what the web people were talking about.  FIGURING out what the web people were talking about.  WONDERING how much I still did not know that I did not know.

Hearing “we’ll be fine.”  Totaling up the number of images that needed to be shot, the number of minutes and hours that that translated to, and realizing we will not be fine.  Finding Andy (the fabulous photographer) and knowing that we would be fine – more than fine.

That blasted googledoc thing just moved again!!!!!!!!!!!   No, it is not my imagination- that thing moves.  On it’s own.

Cut paste  Cut paste  Cut paste  Cut paste  Cut paste  Cut paste  Cut paste  Cut paste  Cut paste  Cut paste  Cut….
Seeing the results at 4:45am on the 23rd of October!!!


I had no idea the amount of work that went in to launching a new website, but now I do!

It is really admirable how everyone at Bosca (and other outside resources like Andy and Oliver) came together and pulled together such a tremendous amount of work product in such a short amount of time.


The Top Five things I learned along the way:

1) It always takes 4x longer than I promise and/or anticipate.

2) I can’t do everything by myself even though I’d like to believe I could.

3) Being part of a team is way more awesome and rewarding than being able to say, “I Did That” — trust me.

4) I work with the most amazing, supportive, genuine, hardworking people…ever.

5) I will have my head checked if I suddenly get the desire to propose-push-beg-or plead to do a new website again.


Having had ringside seats to the spectacle that was the development of the new Bosca site I can say without reservation that the amount of work, time, and heart that went into its realization is inspiring. It’s a lovely thing when people come together to accomplish something substantial; and now it has been accomplished.

Kick back. Relax. Enjoy!

…but only for a little while.


Part II which will be posted soon will give some more perspectives and tell about the wonderful  ADEPT MARKETING firm that helped us to make this all possible.